Today, the Industry-Academia interactions are limited to placements, internships, and guest lectures. However, true partnership will develop when we look beyond these aspects. While management theory forms the foundation of academic learning, its real value comes when aligned with practical business challenges, tools, and trends. There’s been a lot of discussion about evolving syllabi, embedding future-ready skills, and producing industry-ready graduates, but one essential stakeholder often gets overlooked: faculty.

There’s much more potential when we involve faculty in the core of the conversation. Faculty aren’t just teachers; they’re subject matter experts, researchers, and analysts who stay curious, updated, and deeply engaged with how businesses operate. Their analytical thinking and research-based approach can solve many challenges businesses face today. Companies constantly need to innovate, stay agile, and make informed decisions in complex environments. They can leverage faculty’s analytical, research-oriented, and cross-disciplinary mindset. Academic experts could act as thought partners, helping navigate ambiguity with clarity and fresh perspectives.

Faculty are trained to ask the right questions, identify patterns others overlook, and challenge conventional thinking— all vital skills for strategy, innovation, and long-term vision.

On the other hand, industry professionals with extensive experience can greatly improve academics. Their knowledge sharing and practical insights can play a crucial role in shaping students' careers, preparing them for a successful journey in management. Additionally, faculty can collaborate with working professionals to write and publish research papers relevant to the industry. This can give working professionals insight into the research process and help them publish papers with their credentials.

However, the avenues to connect with academic institutes are often limited. Also, do companies have any means of reaching out to the right faculty member with whom they can collaborate? B-Acads aims to solve this problem and create a space for deeper partnerships where industry benefits from academic insight, and faculty gain real-world relevance.