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Who are We?

B-Acads is a digital bridge between industry and academia, uniquely connecting the two and offering a distinct value proposition. It is designed to help both sides collaborate, solve real-world problems, and build meaningful relationships partnerships.

“Strong Industry-Academia partnership is needed as they are instrumental in advancing research and creating a skilled workforce” Dr. Rajkumar Ranjan Singh, Ex-Minister of State, Ministry of Education & Ministry of External Affairs

“Industry & Academia are ONE and hence they need to collaborate” Idris Jusoh ,Minister,Ministry of Higher Education, Malayasia .

Industry and academia can have a truly symbiotic relationship, allowing both to thrive and reach their individual goals. Each of them, have specific strengths and can add value to one another; however, the bridge that connects them is missing. B-Acads was created to be that link—a platform where insights, challenges, and ideas flow freely between companies and institutions. Because when the right minds connect, everyone benefits—organizations, faculty, academic institutions, students, and the world they’re preparing for.

When faculty and industry collaborate meaningfully, both stand to gain:

  • Businesses access unbiased insights and cutting-edge thinking
  • Faculty gain real-world context to enhance their research and teaching
  • Students receive a far more relevant and applied education

B-Acads is the bridge that will give them access to each other, making industry-academia collaboration a two-way street.

What do we do?

Today, the Industry-Academia interactions are limited to placements, internships, and guest lectures. However, true partnership will develop when we look beyond these aspects. While management theory forms the foundation of academic learning, its real value comes when aligned with practical business challenges, tools, and trends. There’s been a lot of discussion about evolving syllabi, embedding future-ready skills, and producing industry-ready graduates, but one essential stakeholder often gets overlooked: faculty.

There’s much more potential when we involve faculty in the core of the conversation. Faculty aren’t just teachers; they’re subject matter experts, researchers, and analysts who stay curious, updated, and deeply engaged with how businesses operate. Their analytical thinking and research-based approach can solve many challenges businesses face today. Companies constantly need to innovate, stay agile, and make informed decisions in complex environments. They can leverage faculty’s analytical, research-oriented, and cross-disciplinary mindset. Academic experts could act as thought partners, helping navigate ambiguity with clarity and fresh perspectives.

Faculty are trained to ask the right questions, identify patterns others overlook, and challenge conventional thinking— all vital skills for strategy, innovation, and long-term vision.

On the other hand, industry professionals with extensive experience can greatly improve academics. Their knowledge sharing and practical insights can play a crucial role in shaping students' careers, preparing them for a successful journey in management. Additionally, faculty can collaborate with working professionals to write and publish research papers relevant to the industry. This can give working professionals insight into the research process and help them publish papers with their credentials.

However, the avenues to connect with academic institutes are often limited. Also, do companies have any means of reaching out to the right faculty member with whom they can collaborate? B-Acads aims to solve this problem and create a space for deeper partnerships where industry benefits from academic insight, and faculty gain real-world relevance.

How does it work?

For Organisations:

Companies can register on our platform www.B-Acads.com to explore meaningful partnerships with academic institutions and faculty. Once onboarded, you can post your real business challenges across domains like Marketing, HR, Finance, Operations, or General Management. Our platform is designed to connect you with academic experts in all these areas, who bring fresh, analytical thinking to the table.

For Academic Institutions:

Institutes can register and nominate faculty members they consider well-equipped to address industry challenges. Once enrolled, these faculty profiles become accessible for potential collaboration.

Behind the Scenes:

Depending on the nature of your requirement, our team at B-Acads recommends the most appropriate way to proceed. Every partnership is tailored, supported, and built to be mutually beneficial.

The methodologies may involve any of the following:

A case study is a structured analysis of a real-world business situation, challenge, or opportunity faced by a company, product, team, or industry. It explores the context, actions taken, and results achieved, offering valuable insights into what worked, what didn’t, and why.

  • a. When to use: When looking for a new perspective on your business processes or ideas to move your initiative forward, case studies can be valuable. They are usually exploratory, offering insights along with their pros and cons for implementation in your organization. A detailed analysis is crucial before applying these ideas in your business.
  • b. Timelines & Engagement: The duration and structure of each collaboration depend on the complexity of the challenge and the academic calendar. Once initiated, the engagement is carefully aligned with faculty schedules and institutional norms.
  • c. Benefits: Your business case is examined in the classroom, guided by faculty and discussed by students. This fosters diverse perspectives, practical insights, and high-quality academic thinking all relevant to your business challenge. Each case brings new energy to the classroom and fresh ideas back to the organisation.

In today’s fast-paced, data-rich business environment, companies need more than just instinct — they need informed, forward-looking insights. Faculty members of management institutes bring a powerful blend of academic rigor, domain expertise, and analytical clarity. With exposure across sectors, a deep understanding of business theory, and a track record of solving complex problems, they serve as valuable thought partners capable of generating real solutions for actual business challenges.

  • a. When to use: When facing challenges that require deep expertise, faculty members can step in as trusted learning partners—not just as subject experts, but as strategic contributors. With their research-driven mindset and industry awareness, they can support a variety of business priorities, from shaping strategic growth decisions and optimizing internal processes to proposing improvements to your hiring pipeline and employer branding. Think of them as consultants or advisors who bring fresh ideas, structured problem-solving, and a strong commitment to practical impact by being your learning partners.
  • b. Time Frame:Depends on the scope of the assignment
  • c. Benefits:Partnering with a faculty expert provides your organization access to sharp, research-driven analysis and practical insights tailored to your business needs. These trained subject matter experts can support you in areas beyond your current core strengths and help you develop the specialized skillsets you aim to incorporate. By collaborating with a faculty learning partner, you gain:
  • Support in creating solutions aligned with long-term organizational goals
  • Improved decision-making through structured analysis and fresh perspectives
  • Potential co-creation of frameworks, models, or case material that can be revisited over time

In a world of constant change, upskilling employees is no longer optional; it’s a strategic imperative. Faculty members from business schools bring a unique advantage to corporate training: they blend deep subject expertise, industry-relevant content, and proven teaching methods to build important competencies. Whatever your need, faculty-led programs are designed to be practical, impactful, and tailored to your workforce. They not only deliver knowledge but also spark critical thinking, encourage reflection, build skills, and help teams apply concepts in real time, ensuring that learning translates into lasting performance improvement.

  • When to use: Engage a faculty member when your organization wants to upskill employees in either technical or behavioral areas. Whether you're onboarding a new team, preparing managers for leadership roles, or closing a skill gap in a key department, faculty trainers can custom-design impactful interventions aligned with your business needs
  • Time frame: This will depend on the scope of the workshop
  • Benefits: Engaging faculty as corporate trainers provides a powerful and cost-effective alternative to traditional training providers. Faculty members possess deep subject matter expertise gained through years of academic study, research, and teaching, giving them an advantage in simplifying complex concepts, tailoring content to diverse learner groups, and employing proven methods to ensure high retention and practical application. Essentially, you receive high-quality training designed to produce results without the high costs often linked to corporate trainers, offering better value with credibility and insight derived from close work with both academic theory and real-world business issues.

These are industry-focused, time-bound projects (usually 4–8 weeks) that tackle specific business challenges or opportunities faced by your organization. Designed as part of the academic curriculum rather than internships, these projects are guided by experienced faculty and carried out by a team of postgraduate management students.

  • a. When to use: For short projects focused on data collection, initial exploration, or minimal problem-solving, consider assigning live projects to students. Faculty can help companies leverage students effectively, as they understand academic requirements and are aware of their students' skill sets. This approach is ideal for companies that:
  • Seek fresh ideas or process improvement suggestions
  • Want structured analysis without a long-term commitment
  • Value expert oversight with student execution
  • Aim to support management education through real-world exposure
  • b. Time frame: One month for a full-time project or two to four months for a part-time project.
  • c. Benefits: You gain access to high-quality talent under the expert guidance of faculty. Unlike internships that happen only once a year, these projects can be undertaken by students throughout the year instead of hiring professionals, which can be be expensive. It provides a meaningful way to engage with the academic ecosystem without onboarding interns or consultants.

For how to use this method and the cost involved please get in touch with us at support@b-acads.com